01
Give people a real action
Participation should mean more than reposting a slogan.
Campaigns
Carry the conversation beyond one month.
Public campaigns are in preparation. They will offer concrete, responsible ways to learn, share, participate, and bring the message into everyday life.
What every campaign must do
02
Use careful information
Claims, statistics, and resources must be sourced and reviewable.
03
Continue after September
The work should remain relevant in January, April, July, and every month between.